Carbon Credits
are Crap

Imagine this: For every plume of fossil fuel smoke that goes up in the air, a tree springs up somewhere in Africa. Seriously? For the past 30 years, this has been the bold promise of carbon credits. But what if I told you carbon credits are crap. They look good on paper, but if you dig deeper, you will find unbelievable carbon credit fraud, known as greenwashing. Now, before you start panicking about checking your carbon footprint app, let me take you on a journey—a 10,000-mile journey, no less—to the heart of Africa, where I went searching for answers. I found a complex web of hope, disillusionment, and a level of greenwashing that would make even the savviest marketer blush.