Today’s hyper-connected world is inundated with ‘big’ data, presenting significant management challenges, particularly in emerging markets where mobile technology rapidly outpaces Western growth. Innovations like MPesa’s cash transfers, Eneza’s educational outreach, m-farm’s agricultural market insights, and MedAfrica’s health information demonstrate the transformative social impact of effectively applied technology. However, the vast volumes of data generated in these advancements often remain unstructured and underutilized, primarily because the big data industry, driven by Silicon Valley, focuses mainly on the US market. Organizations must adopt platforms that swiftly collect, organize, and interpret this data. By visualizing and analyzing data with artificial intelligence, they transform it into Smart Data, creating actionable insights that benefit both individuals in need and enterprise operations.  

As a result of the big data, RIPPLENami was founded to address the needs. A Ripple of data becomes a tsuNAMI of information.